• Recipients: Cho Sung-yeon (1424), Lee Da-hyun (1418), Shin Ji-woo (1414), Ahn Yoon-jung (1415), Park Seo-hyun (1410)

• Award: Excellence Award – Chairman’s Award from the Korea Traditional Architecture and Restoration Technology Promotion Foundation

• Organized by: Korea Traditional Architecture and Restoration Technology Promotion Foundation

• Hosted by: International Centre for Heritage & Cultural Strategy

The students reinterpreted Korea’s UNESCO Intangible Cultural Heritage “Talchum” (Traditional Mask Dance) in a modern context, presenting a global expansion strategy that integrated pop-up stores, performances, interactive experiences, merchandise, and social media campaigns. Their proposal also included detailed budgeting and revenue models, earning them the Excellence Award (Chairman’s Award) at the 4th International Youth Idea Contest for Promoting Korea’s UNESCO Heritage.

🎉 Congratulations on this outstanding achievement and creative contribution to promoting Korea’s cultural heritage!